SimplyLEDs was founded in 2005 by Electrical Engineers with a desire to do something very different: Simplify LED Lighting.

Designing and building high-performance LED lighting right here in the U.S., is only part of the equation; working together with our customers from start to finish, is the rest.

We understand lighting, we engineer it. But we don’t just support you by supporting our products, we help support your project. By working with you, understanding your project, and then providing the expertise and support you need, we help ensure your project goes smoothly from pre-sale to post-install, the first time and every time; we simplify the process while minimizing your risks and maximizing performance.

 SimplyLEDs: it’s not just our name, it’s who we are.




Clint Martin, Procurement and Logistics
Hannah Hubbard, Photometrics
Jeffrey Harlow, Controller

Bill Robinson, National Sales Executive
Reid Harrell, Project Management

Sheri Stanger, Office Manager AR/AP
Jeremy Kelly, Technical Support
Toby Davis, Warranty Fulfillment


Bob Deely
President & CEO
Dan Donegan
Founder & CTO
George Taylor
V.P. of Operations
Jim Vissotski
Production Manager
Todd Hubbard
V.P. of Marketing & Business Development
Greg Allen
Director of R&D
Charlie Wilkerson
R&D, Quality Manager
Paul Redmond
National Sales Manager

• Photometric Layouts
• Product Consultation
• Power Quality

• Pre-order to Post-install

• Minimizing Risks
• Maximizing Performance


Greg has recently joined the SimplyLEDs team as Director of Research and Development. He is excited about helping develop new product lines for the company and adding intelligent lighting controls and security features to the company’s products. Mr. Allen was an R&D Director at Micron and an Associate Vice President at Marvel Semiconductor before joining SimplyLEDs. At Marvell, he managed an independent business unit with full Product Line and Profit & Loss responsibilities. He has also worked as a senior R&D manager at Agilent Technologies and Hewlett Packard. Greg is an Electrical Engineer by background and graduated Summa Cum Laude. He has extensive experience in developing new products and enjoys the hands-on environment at SimplyLEDs. In his free time, Greg and his wife like to travel, boat, and hike.

Jim recently joined SimplyLEDS in March 2016. He comes from, another start-up company, where he worked for 11 years as the Director of Regional Fulfillment Center Operations. Over this period of time, he managed the operational side of the business that grew from $5 million to $275 million in revenue for 2015. The business expanded from one order fulfillment center in Boise to five domestic order fulfillment centers and one European order fulfillment center. Prior to, Jim managed various types of product manufacturing either through contract manufacturing or proprietary products. Jim learned to love being part of manufacturing in his 20 year employment with Hewlett-Packard in California and Idaho. He managed both automated, high precision manufacturing operations as well as procurement and manufacturing engineering. Process control and continuous improvement methodologies are two areas of Jim's expertise. In his spare time, Jim enjoys time with his seven sons, a daughter, five daughter in laws, one son in law and 10 grandchildren with more on the way. In between soccer games, football games, dance performances, weekend stay overs, and a myriad of other events, Jim does try to cook, garden, and golf.

Mr. Donegan co-founded SimplyLEDs, LLC in 2005 where he currently remains active as Managing Director and Board member. His experience and visionary leadership in light emitting diode (L.E.D.) technology has been instrumental in moving the company into new and challenging growth areas over the years. Mr. Donegan is a true entrepreneur and shares his experience as an angel investor in several successful companies in Idaho where he has served as an advisor or on the Board of Directors. Mr. Donegan retired from Hewlett Packard Co. after 18 years before starting his own company. While at HP he held numerous engineering positions in Manufacturing and R&D developing printer technology. Other career experience includes working at IBM for five years where he was selected for and attended formal management training. Mr. Donegan was Chief Engineer at TEC Electronics in Tucson, Arizona and has held engineering positions at several Silicon Valley high-tech companies including a successful start-up in microwave engineering. Mr. Donegan graduated with a BSEE from the University of Arizona. Mr. Donegan lives in Boise, Idaho, is married and has two boys aged, 15 and 3. He built his dream home on a golf course and close to the green-belt where he is able to occasionally pursue his hobbies; golf and bicycle riding. Other interests include fishing, camping, and traveling.

Todd’s minimalist approach to marketing has never been more at home than here at SimplyLEDs. “I’ve developed a clean consumer-driven approach. No small business should be subject to the standard crop dusting packages large marketing firms offer—it just doesn’t work.” Specializing in startups and product launches that need well-defined strategies, Todd has directed marketing programs for over 20 years in the areas of: Construction, Engineering, Financial Services, Retail, F & B, and Direct Sales. Todd also has a background in commercial and residential construction. “When I left Baylor University, I always knew I would return to marketing but I had a deep desire to dig in for a while and earn my calluses.” He managed inner city development in Grand Rapids, and served as Chief Engineer and Capital Projects Manager for Tiburon Management Int’l in Scottsdale. Todd is also an outdoor nutcase, a published author, a self-proclaimed chef, and a proud husband and father. He lives in the best city in the U.S. with his wife and thankfully, their 3 grandchildren are close by.

Mr. Deely has considerable experience with start-up companies as well as large corporations: he was President & CEO of MetaGeek, LLC, specializing in PC based spectrum analyzers for the wireless networking industry; President of Ox/Gen, Inc., developing emergency oxygen systems; Principal Executive Director of In-System Design, responsible for helping guide the company through their acquisition by Cypress Semiconductor. At Cypress, Mr. Deely became the Managing Director of the Systems Product Development Group with locations in Idaho, Washington, California, and Bangalore, India. Prior to joining In-System Design, Mr. Deely was General Manager for the Hewlett-Packard LaserJet Division in Boise, Idaho. He was instrumental in the growth of the network printer industry for HP and assisted in the creation of several new Divisions within HP where he served as Manufacturing Manager, R&D Lab Manager, and General Manager. He was integrally involved in the Hewlett-Packard network printer business as his Division grew from zero revenue to over $1.2B in ten years. Mr. Deely joined HP after graduating from the University of Washington with honors. He also holds a Master of Science degree in Electrical Engineering, graduating with honors from Stanford University.

Mr. Taylor joined Simply LEDs as a Managing Partner and Board member in 2012. He brings considerable breadth of experience to SimplyLEDs, LLC in the area of operations management. Prior to joining SimplyLEDs, Mr. Taylor was a Managing Partner of a Supply Chain Management and Operations consulting business. He founded this business following his retirement from Hewlett Packard Company after 29 years. While at HP, he held numerous positions in Manufacturing and Supply Chain Management. He was directly involved with the creation and success of the LaserJet printer business. One key position that he held was the Director of Operations and Alliance Manager for the Hewlett Packard/Canon Alliance. Mr. Taylor is President of the Board of Directors of the Polly Bemis Ranch, a privately owned National Historic Site in the Frank Church Wilderness Area of Idaho. He has been instrumental in the success of this operation over the past 23 years. From 1971 through 1975, he served in the U. S. Army as both a helicopter pilot and Officer in the Corp of Engineers. He is an avid outdoor enthusiast and works as a registered big game hunting guide in Alaska in his spare time. Mr. Taylor holds a BS degree in Industrial Engineering and a MBA from The Ohio State University.

Prior to joining SimplyLEDs in 2014, Charlie has been partnering with us since 2011, in R&D, refining the processes of the challenging and competitive manufacturing arena. Charlie founded Charco Manufacturing in 2000 and now, as SimplyLEDs Quality Manager, brings 13+ years of metal design and fabrication expertise with his on-site fabrication facility. As a recognized metal artist, he has public art pieces throughout Boise and Montana. Charlie enjoys spending time with his two beautiful daughters and now ... two beautiful grandchildren. He also enjoys the sport of caving. Charlie was involved in teaching rappelling and spelunking courses through Boise State University and the local spelunking organization. As a member of the National Speleological Society, Charlie continues to be a leader and a guide, mapping and surveying caves throughout the northwest, something he has done for over 30 years.

Joining the team in 2017, Paul was tasked with spearheading the company’s growth efforts among ESCOs and turnkey retrofit operations. His interest in business development and technology pulled him away from a near decade-long career in audiology where he was recognized for achieving record national sales numbers. Paul loves the work culture at SimplyLEDs and is excited to be a part of its ongoing success story. He holds a bachelor’s degree in Marketing from Montana State University, is married, and has more kids than most people who read this biography.